Customer Loyalty Introduction
- Do you find it difficult to retain your customers?
- Do you know the cost of losing a customer?
- Do you customers actively return to you for more business?
- Do you know you can create customer loyalty?
- Do you know loyal customers are strong advertisers for your company?
Customer Loyalty is a program for managers to retain existing customers before looking for new ones. Customers are becoming increasingly important in the lives of most organization as competition increases. Consequently, businesses that cannot keep their customers find it more difficult to get new ones. Losing a customer also means losing his family, friends and associates who may do business with you. This course is designed on a take-back-and-do approach. Delegates should see immediate applications to improve their customer's loyalty.
Benefits Of Attending Customer Loyalty Training
The course enables the delegates to:
- Understand customers needs
- Know your product and services
- Recognize the internal customer
- Identify customer needs
- (Re)design your product to suit customer needs
- Live with constant change
Who Should Attend The Customer Loyalty Training ?
Customer Loyalty is particularly useful for managers who want to instill changes in their organization to increase customer retention and increase sales without increasing advertisement. Middle to Senior Managers are encouraged to attend for maximum benefit.
Brief Customer Loyalty Training Outline
Day 1 (AM)
Understand customers needs
Know your product and services
- Products and services
- Customers as part of the business
- Bouncing back
Recognize the internal customer
- The physical product
- The intangible service
- The customer perception
- Internal customer
- Trace the link to external customers
- Customer-Supplier chain
Day 1 (PM)
Identify customer needs
(Re)design your product to suit customer needs
- Creating trust
- What's in it for them?
- Voice of customer
Live with constant change
- Spectrum of customers
- Spending power of customers
- Expertise of customers
- Predicting new needs
- Information Technology